This isn’t going to influence what I put on the list. Note: I’m going to add some affiliate links where possible. So let’s get into the best SERP tracking tools… The 12 Best SERP Tracking Tools There are some that I just don’t like the UI so I don’t use them, even though they might be more accurate or powerful. Holistic SERP analysis vs simple keyword rankingsĪlso, you can probably get away with just using the tool you like using the best.

Historical data coverage and measurement.Some will give you “SERP real estate” coverage – how often your brand or domain appears on a given search query.įinally, some of them offer near real-time data. Some analyze the entirety of the SERP, including feature snippets and changes over time. Some products give you a glimpse at where your domain, or where a specific domain, ranks for a given keyword. Some of them grant you historical data and let you track your position among competitors. Some of them give you a snapshot of SERP rankings for a given time period. The accuracy and depth of their data differs, though. Pretty much every SEO tool nowadays has some sort of rank tracking functionality. In one sense, a SERP tracking tool is a dime a dozen. SERP tracking includes historical keyword rankings, current rankings competitor tracking, Google SERP features, and one thing that I like to call the “Surround Sound Strategy.” What’s a SERP Tracking Tool? 5 Features to Look ForĪ SERP Tracking Tool logs and measures what ranks on a search engine results page. SERP tracking tools are a major key to doing SEO at scale.

Google serp tracker