This image ad from RingCentral, for example, saw a high CTR and relatively low CPC using “Learn More” as the CTA. It’s important to do your own experimentation. That’s 50,000 LinkedIn advertising experiments and nearly $30M in ad spend-all the data you need, in other words, to make more informed decisions for your own LinkedIn advertising. We analyzed actual campaign data from every experiment Metadata customers ran in 2021 to find the legit paid social media benchmarks you’ve been looking for.

The average conversion rate for LinkedIn.Our customers’ LinkedIn ad experiments prove that out. Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” and “LinkedIn is the most expensive digital advertising platform.”īut, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers.Ī higher cost per click matters a lot less if you’re seeing good conversion rates all the way through to closed-won revenue. It’s not exactly news that LinkedIn advertising can be expensive.

B2b linkedin ads